DIGITAL Technology Disruption 2030 /3

Disruptive innovation: Mobile commerce Phase 2: Players and Disruptive Innovators

 
Mobility in Mobile Commerce will lead to multiple waves of disruptive innovations and offers a extension of innovation strategies, which can even bypass the Tech Dominators.

But as Michael Gorbatschow said "Those coming late will be punished by life". All indicators show that the success path of the Innovators is continuing and Retail, Automotive and Logistics Industry Sectors will be slaughtered, rebuilt, reinvented by those who are not depending on old fashioned thinking and business processes.

The retailer in bricks and mortar wants to get customers into his store, even with online sales. He has a long term, old fashioned alliance with the auto industry, that each car drives un-utilized with 100-400 % additional capacity to the store to shop, showing is brand new car, with beautiful features and horse powers. The retailer has a long term, old fashioned alliance with logistics and global supply chain manfacturers that every store is filled from cheap global supply chain origins, with lowest costs and nice branding of often unhealthy products like Nutella or Kellogg's. Logistics has a long term alliance with current online stores to ship millions of cartons to millions of customers from central warehouses, repacking products and shipments multiple times.

Nobody in these 3 industries wants Local or Regional Mobility Solutions in Mobile Commerce as everybody will loose heavily in a New market approach based on its old fashioned business strategies and market shares.

The DISRUPTOR attack  (maybe "raptor"-attack) starts with technology innovation: the Electric Car is used in a step by step approach by innovative disruptors to prove the change and readiness in a new Mobility driven Mobile Commerce world. Nobody believes that the small and beautiful start ups like Tesla or NIO (small is relative) will change or beat the auto giants with better mass car production. With the "New Hope" of Global change agents, disrupters.... they will change the Mobility Systems of today with new E-Car solutions, outperforming, disrupting the traditional industries and: change the retail - logistics - Manufacturing - Automotive old fashioned world.

The electric car is ready to compete with the old benzine or diesel technology, maybe loosing in reach and with "still" difficulties in battery performance. But the electric car will win with breaking the monopoly of retail, car and logistics mass production based on multiple wave disruptions, changing a car to an E-AUTO mobility product, a new Solution = Product, which we urgently need, humanity was not able to create in the past and maybe the monopolists try to cut out for decades (originally starting in the carbon fossile industry conglomerates).

The E-Auto Mobility product will change retailing, car manufacturing and logistics. It will be a Key Enabler to foster Omni Channel Solutions, offer creative individualized service, gain time for everybody for 2-4 hours per day, build safer and more beautiful infrastructure and help the environment on earth to redesign our world.

The E-Auto Mobility product (EAMP) will most probably grow fastest in India and China. It will change most probable the industrialization of the world, moving economies even more from West to East.

The story and the impact of the E-Auto Mobility Product (EAMP)  will not only relate to "cars" but to the Value Chain in Mobility driven Mobile Commerce. The E-AUTO Mobility Product is one important part of the value chain, it will create further disruptie innovation.

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Dietmar Jobst